- Retention and respect for the architecturally and historically significant parts of the redundant Gillette Factory.
- The enhancement of the setting of the listed buildings (including the Bank) through the careful articulation and massing of the proposed extension to Gillette, and of new, publicly accessible, courtyards, pedestrian routes and vistas.
- Outline proposals for business units (Use Class B1) to the rear of the site, together with associated parking
- To ensure that our proposals are sustainable in the broadest sense by the construction of new places of long term employment.
- The re-use of the site to make a place more useful to the community by providing local facilities for local business and residents, enriching the neighbourhood.
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- The masterplan concept is a development conceived as a permeable development arranged around a new public space at the rear of the site, linked to a new court yard at the heart of the hotel.
- The principle spaces consider the axis defined by the central tower of the exsiting building and the natural movement patterns (both vehicular and pedestrian), in order to promote connectivity and accessability to the surrounding area.
- The vision of the masterplan realises the opportunity to make spaces that create activity and reinforce the identity of the site, creating a sense of place.
- The masterplan enables the creation of individual buildings of quality and flexibility that reflects the needs of the brief for a sustainable, contemporary development where natural light, views and transparency are valued.
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