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The proposed layout for the Masterplan has been developed to resolve a number of conflicts and constraints associated with the current site use and layout. In particular, the proposed Masterplan design will:
- ensure that the scale and design of the proposed extensions to the Gillette Building and the neighbouring business units strongly complement and enhance the character and setting of the important listed building elements;
- create well designed open spaces in between buildings which will provide circulation space and areas for people to sit and relax;
- provide a strong and distinctive frontage onto the Great West Road and Syon Lane. This will be achieved principally through the retention of the front façade and return wings of the Gillette Building but also via the creation of a new business unit on the corner of Harlequin Avenue and the Great West Road;
- ensure the scheme interacts well with the surrounding area. In particular, it is proposed to provide new pedestrian access points and walkways which reflecting existing and future desire lines (particularly from the south – from Syon Lane Station);
- ensure new buildings on-site are well related to the surrounding townscape in terms of bulk scale and massing;
- provide a density of development which maximises the potential use of the site, whilst ensuring that the development is entirely related to context and accessibility of the surrounding area;
- create permeability throughout the site. Currently, the Gillette Corner site is closed and opportunity exists to create new managed open space which the public can pass through and use – thereby creating a sense of place;
- provide a café area within the business campus to serve the new development but also to create a destination to encourage people into the development;
- remove the existing areas of surface level car parking by providing new car parking spaces within a basement area (for the hotel) and at ground level below a raised piazza for the business floorspace;
- The scheme will be well related to the nearest residential properties (i.e. located along Syon Lane). In particular, it is not proposed to increase the height of the Gillette Building along its southern frontage – i.e. the section of the site closest to the residential properties located on Syon Lane;
- ensure an easy flow of vehicles across the site and onto the road network.
In summary, the scheme will result in the removal of a number of unsympathetic buildings and their replacement with a well designed landmark development, centred on the Gillette Building and including high quality business units located within a landscaped area. |
Proposed Level Diagram 1:1250
Option 04 |
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